Curriculum
- 10 Sections
- 41 Lessons
- 10 Weeks
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- Section 1: Introduction to Digital MarketingUnderstand the foundations of digital marketing, how it differs from traditional marketing, and how businesses use it today.4
- Section 2: Website & Content StrategyLearn how to create a basic website and craft compelling content to attract your target audience.4
- Section 3: SEO – Search Engine OptimizationLearn how to drive organic traffic through on-page, off-page, and technical SEO techniques.5
- Section 4: Social Media Marketing (SMM)Explore how platforms like Instagram, Facebook, LinkedIn, and YouTube are used for branding and lead generation.5
- Section 5: Paid Advertising (PPC)Get hands-on with Google Ads and Meta Ads to launch and optimize real paid campaigns.5
- Section 6: Email MarketingMaster email tools and techniques to nurture leads and convert them into paying customers.4
- Section 7: Affiliate & Influencer MarketingLearn how to earn passively through affiliate links and how influencer marketing works in today's digital world.4
- Section 8: Analytics & OptimizationUse analytics to measure success, find what’s working, and optimize campaigns accordingly.4
- Section 9: AI Tools & Automation in Digital MarketingDiscover how Artificial Intelligence is reshaping digital marketing. Learn to use AI-powered tools for content creation, customer interaction, ad optimization, and automation.7
- 9.1How AI is Transforming Marketing in 2025
- 9.2Using ChatGPT for Content, Captions, and Emails
- 9.3AI Tools for SEO: Surfer SEO, NeuronWriter
- 9.4Automating Social Media with AI Tools (Predis.ai, Ocoya)
- 9.5AI in Email Marketing: Smart Segmentation & Autoresponders
- 9.6Chatbots & Conversational Marketing using AI (Tidio, ManyChat)
- 9.7AI & Automation Tools in Digital Strategy0 Questions
- Section 10: Final Project & CertificationWrap up your course by building a complete digital marketing campaign from scratch.4